One important characteristic that distinguishes Eataly from other markets is the large space for masterclasses. Inside this classroom, which we have named La Cucina di Eataly, masterclasses and courses about food will take place year round. Our La cucina di Eataly will become a meaningful place of learning for everyone. We hope to accomplish all this in our laboratory in a fun way. In addition, La Cucina di Eataly will regularly host beer and wine tasting classes, cooking classes, and opportunities for interaction among our customers, producers, and experts.